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Great article and I look forward to more during the campaign. In 2017 there felt like another dividing line which was Ridiculous figure/Not a Ridiculous figure. As well as the social care U-Turn there was a fields of wheat-based deterioration of Theresa May's image from Iron lady to a bit of a ridiculous figure. At the same time, the image of Corbyn's authentic-ness peaked as he bought a Big Issue in a train station (suggesting he was not a ridiculous figure). There was a similar thing with Neil Kinnock and Ed Miliband not being Prime Ministerial enough. Do you think this will be a dividing line this time?

Likewise, do you think the Lynton Crosby dead cat bounce will be used by the Conservatives this time? Often that helps to make the dividing line clearer.

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