5 Comments
Mar 28Liked by Tom Hamilton

Tom, your footnotes are a work of art in themselves!

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I wonder if these ads aren't basically something that has escaped from their natural home as dark Facebook political ads targeted to Tory voters who might otherwise vote Reform in non-London seats. In that context, you'd think "ah right I can see the strategy here, even if it's noxious" (and echoes the Vote Leave strategy in 2016). Putting it out on social media where everyone can see it though is just weird. I'd be interested to know if this does have a Facebook life where it's being targeted in that way.

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Mar 28Liked by Tom Hamilton

Please tell me people aren’t getting OTT hysterical and angry about that ad

I just watched it for the first time and it is hilarious, the only way to react to such lunacy is to point and laugh, if you’re taking that as seriously you’re doing politics wrong

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“ just look at how many more general elections have been won by the incumbent rather than a challenger party”

Or is it that the Tories have generally been the government and them being Tories is the important thing rather than them being the incumbent? Probably not but not sure which is causation and which correlation.

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