Thanks, Tom. As an avid politics-watcher, and writer, I'm fascinated with how people use manguage and messaging to move public opinion. I have to applaud (although I still twitch) the Take Back Control slogan - classic 3 words, imparts a message without hitting you over the head with it. Really great show not tell.
Labour's campaign has been excellent. It's just a shame that the relentless lying of Tories, and the current fad for "would you rule out, here and now" gotchas from journalists, means that much Labour airtime is denying the lies and slurs from the Tories.
And we're stuck in media and social media-driven dichotomy - Starmer (on Question Time this week) patiently trying to provide detail and relevance for policies against a backdrop of "we don't know what he stands for" and "Labour aren't providing any details, then immediately afterwards gets criticised by Jon Craig on Sky for being "long-winded at times."
The sooner we can move away from the gesture and popularity politics of Johnson (where everything needs to be distilled down into a 1-minute clip for social media, with some arm waving thrown in) the better. Running a government, and a country, is difficult at the best of times. I've lost count of the number of issues Starmer gets asked asked about "because they're very important for our audience."
Thanks, Tom. As an avid politics-watcher, and writer, I'm fascinated with how people use manguage and messaging to move public opinion. I have to applaud (although I still twitch) the Take Back Control slogan - classic 3 words, imparts a message without hitting you over the head with it. Really great show not tell.
Labour's campaign has been excellent. It's just a shame that the relentless lying of Tories, and the current fad for "would you rule out, here and now" gotchas from journalists, means that much Labour airtime is denying the lies and slurs from the Tories.
And we're stuck in media and social media-driven dichotomy - Starmer (on Question Time this week) patiently trying to provide detail and relevance for policies against a backdrop of "we don't know what he stands for" and "Labour aren't providing any details, then immediately afterwards gets criticised by Jon Craig on Sky for being "long-winded at times."
The sooner we can move away from the gesture and popularity politics of Johnson (where everything needs to be distilled down into a 1-minute clip for social media, with some arm waving thrown in) the better. Running a government, and a country, is difficult at the best of times. I've lost count of the number of issues Starmer gets asked asked about "because they're very important for our audience."